A Motivated Sales Agency Serving Ontario, Canada
Boardwalk Sales & Marketing Offering Outdoor & Lifestyle Brands
Who We Are
We are outdoor enthusiasts representing some of the best brands in the Canadian market. We take the time to truly understand our retail partners, curating complementary brands that align with their customers and strengthen their assortments.
In a fast-moving industry, we stay connected to both the market and the product, getting outside whenever we can to experience firsthand what we represent and the terrain we sell into.
Some Of The Brands We Represent
Meet the Team
Stu Long
BOARDWALK SALES & MARKETING
boardwalksales@gmail.com
905.746.6739
Stu grew up around retail in Dundas, Ontario, spending much of his time at his father’s furniture store and travelling throughout southern Ontario to showrooms and client appointments. Early exposure to suppliers, reps, and customers gave him a practical understanding of the industry from the ground up.
He began working retail during school and later moved into a full-time role in the sporting goods industry, where he developed strong relationships with brand representatives and gained first-hand experience on the sales floor.
In 2010, Stu founded Boardwalk Sales Agency. Over the past 16+ years, he has grown the agency into a trusted partner for leading brands, building long-standing relationships with retailers across the territory, many of which have been with Boardwalk since the early years.
Rachel Buiks
BOARDWALK SALES & MARKETING
rachel@boardwalksales.ca
905.741.7067
Rachel is focused on building strong, productive relationships with Boardwalk’s retail partners. She works closely with buyers and ownership teams to develop assortments, support sell-through, and create long-term growth opportunities for both brands and dealers.
She holds an Arts & Media degree earned with high distinction, which informs her strong eye for brand presentation, visual merchandising, and strategic storytelling within the wholesale environment. This creative foundation complements her sales-driven approach, allowing her to support retailers beyond the order, from product positioning to in-store impact.
With over 10+ years in the outdoor industry, Rachel has developed an established network across independent specialty retailers and national accounts. She is known for being responsive, detail-oriented, and highly collaborative in her approach.
Rachel represents Boardwalk’s brands with both credibility and conviction, combining market insight, creative strategy, and strong dealer relationships to drive consistent growth across the territory.
Graham Potter
BOARDWALK SALES & MARKETING
boardwalk.graham@gmail.com
519.377.5302
Graham grew up in Owen Sound, Ontario, and has spent over a decade working within the ski, snowboard, and specialty outdoor industry. Beginning his career as a sales representative in 2018, he developed a strong foundation in technical product knowledge and specialty retail, working closely with independent outdoor dealers.
He joined Boardwalk Sales Agency in April 2021 and has since become an integral part of the team, supporting brand growth across both specialty outdoor accounts and key retail partners throughout the territory. Graham is known for his strong product expertise, responsiveness, and ability to build trusted relationships with dealers.
Now based in Toronto, Graham remains deeply connected to the category he represents, regularly found on the ski hills, golf courses, and bike trails in Collingwood.
